1. World wide format:
   There are many different formats of video in the world but only one CD-Rom format. Finally, there is truly now a universal medium.
   
   
2. Digitized color and sound:
   When a video is played, every machine is in a different state of repair and every monitor is adjusted differently. So the color and sound quality is always different. With a digitized picture and sound, the quality is the same from machine to machine around the world.
   
   
3. Artistic with print and shape:
   Print communication has done a good job of keeping us interested with new and different colors and designs. Now, those colors are enhanced by placing a shape around them potentially making the CD a work of art.
   
   
4. Compact, light, easy to store:
   Bulky catalogues, magazines, videos and brochures have always been a nuisance by taking up precious storage space. One CD-Rom can contain thousands of pages of text, hundreds of pictures or almost one hour of full frame video. The disk is small, thin and very light.
   
   
5. Low costs for postage:
   An average video in American costs approximately $2.00 to mail first class. A CD with the very same information costs $.33 for first class postage. The savings is even greater for international mailings.
   
   
6. Non-Linear Interactivity:
   A CD can be programmed to search its contents and select your topics and interests as quickly as a website or the entire internet. Using a video requires that you start from the beginning and watch until the end. CD programming can divide the program into segments allowing you to immediately select what portion interests you.
   
   
7. Virtually unlimited contents and uses:
   Text, audio, video, order forms, games, web site links are just some of the elements that can be incorporated. And the uses are only limited by your imagination. See our list of ideas and illustrations entitled "Uses of Sculptured CD^smTechnology".
   
   
8. Multiple targets and multiple languages:
   The interactive characteristics of a CD-Rom also allow different programs to be presented to multiple markets. Multiple languages can be made available on the very same disk.
   
   
9. Low cost of replication:
   When compared to the cost of duplication of print materials or videos, the Sculptured CD ^sm costs the same or less.
   
   
10. Collector’s Items:
    Those who receive the CDs will most likely look to view the contents and then keep them, due to the size, novelty and artistic attraction or perceived value.